The Django

Brand Design

My Roles

Logo Designer, Consumer Researcher, Style Guide Designer

Team

Caitlin Yackley, Diego Moquete, Maya Urbina, Dominick Rossi

Duration

4 months

Tools

The Django

Brand Design

My Roles

Logo Designer, Consumer Researcher, Style Guide Designer

Team

Caitlin Yackley, Diego Moquete, Maya Urbina, Dominick Rossi

Duration

4 months

Tools

The Django

Brand Design

My Roles

Logo Designer, Consumer Researcher, Style Guide Designer

Team

Caitlin Yackley, Diego Moquete, Maya Urbina, Dominick Rossi

Duration

4 months

Tools

overview

Develop a dynamic brand identity for The Django, a jazz club in the heart of Tribeca.

Develop a dynamic brand identity for The Django, a jazz club in the heart of Tribeca.

The Problem

The current branding does not showcase the luxurious, 1920s-inspired ambiance characteristic of the venue.

The Solution

Create a dynamic brand identity that utilizes 1920's influence as well as a rythmic, jazzy feel.

The Problem

The current branding does not showcase the luxurious, 1920s-inspired ambiance characteristic of the venue.

The Solution

Create a dynamic brand identity that utilizes 1920's influence as well as a rythmic, jazzy feel.

01

Brand Profile

02

Brand Identity System

03

Applications

01 Brand Profile

01 Brand Profile

01

01

01

Analyze

Brand Profile

Brand Profile

02

02

02

Define

Brand Identity System

Brand Identity

03

03

03

Wireframe

Applications

Applications

Positioning Statement

Positioning Statement

For mid-age jazz lovers and young-couples, The Django is the bar that provides the ultimate jazz sounds of New York with a Parisian twist because of their incredible atmosphere and sound system.

For mid-age jazz lovers and young-couples, The Django is the bar that provides the ultimate jazz sounds of New York with a Parisian twist because of their incredible atmosphere and sound system.

Archetype: The Creator

Creators are passionate and don’t shy away from innovative ideas and experiences. Out-of-the-box thinking that is characteristic of the Creator translates to even just the concept of jazz.

02 Brand Identity System

02 Brand Identity System

Design Principles

Design Principles

Design Principles

Our vision is to create elevated branding that conveys a sense of rhythm and playfulness. We also aim to communicate modernity, while maintaining The Django’s classic 1920’s essence.

Warm Sophistication

Our design ethos revolves around embodying warm sophistication, through timeless, elegant branding and jazz inspired artistry. Django invites, not excludes, by maintaining a welcoming tone and brand personality.

Our design ethos revolves around embodying warm sophistication, through timeless, elegant branding and jazz inspired artistry. Django invites, not excludes, by maintaining a welcoming tone and brand personality.

1920s French Club

We draw design inspiration from the artistic ambiance of 1920s French Clubs, utilizing Art Deco and vintage elements to transport our patrons to the 20s. We pay homage to the era, while promising a unique and unforgettable jazz experience.

We draw design inspiration from the artistic ambiance of 1920s French Clubs, utilizing Art Deco and vintage elements to transport our patrons to the 20s. We pay homage to the era, while promising a unique and unforgettable jazz experience.

stacked lettering for a playful, rhythmic feel

1920’s influence, seen particularly in the A, N, and G

Logo Breakdown

1920’s influence, seen particularly in the A, N, and G

stacked lettering for a playful, rhythmic feel

Logo Breakdown

structural analysis

Minimum size

Minimum size

The logo is designed in a seamless manner with uniform thickness to work on various scales. We recommend not to use the logo in sizes lesser that 25 px in height.

The logo is designed in a seamless manner with uniform thickness to work on various scales. We recommend not to use the logo in sizes lesser that 25 px in height.

typography

primary

Delauney

Delauney

Delauney

delauney, regular, 96

delauney, regular, 64

abcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()”<>?~

secondary

Agenda

Agenda

Agenda

agenda, regular, 96

agenda, regular, 72

abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()”<>?~

Color SysteM

the dynamic system

Our dynamic system features an array of rich but muted colors, each paired with a 1920s inspired icon. We aim to combine the 1920s with modern times, creating a dynamic visual identity that resonates with our customers while incorporating the brand’s theme.

Our dynamic system features an array of rich but muted colors, each paired with a 1920s inspired icon. We aim to combine the 1920s with modern times, creating a dynamic visual identity that resonates with our customers while incorporating the brand’s theme.

Our dynamic system features an array of rich but muted colors, each paired with a 1920s inspired icon. We aim to combine the 1920s with modern times, creating a dynamic visual identity that resonates with our customers while incorporating the brand’s theme.

System icons

Minimized

Dynamic icons require a separate version that includes thicker lines for greater visibility at a smaller size.

brand pattern

03 Applications

03 Applications

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MAC Cosmetics

ux/ui design

Lifesum UI

UI DESIGN

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MAC Cosmetics

ux/ui design

Lifesum UI

UI DESIGN

want to see more?

MAC Cosmetics

ux/ui design

Lifesum UI

UI DESIGN